Kfir Pravda ran a brainstorming session today on this subject at the Blogference. Taking part were Justin Kownacki, the people from Rocketboom, Ask a Ninja, Metacafe and others. What I found interesting was that everyone was asking how do we replace TV. My comment was – I don’t want to replace TV, I want to change the world! The way to do that is to do what you do best – and viewers will come!