I think you will agree with me that we all have multiple identities. A family identity, social, business etc. Nothing new about that. But did you think about that businesses also have multiple identities?
Simple things like more than one business operating in the same office. More complicated situations like setting up a separate entity for a special event or project. For example a major international sport event (Olympics, World Series etc.) comes to town. You have a great business idea related to the event, but it has nothing to do with your current business.
Here is where IP Communications bloom! In a day you can set up a new domain, email, phone number and basic web page. Use your existing offices, warehouse etc, and route incoming calls to the new IVR that you set up for the occasion. Then route the calls to your existing staff, don’t worry the IP system will alert them to answer the calls in the right way.
Just a small example what you can do. All it takes is to think outside of the standard telecom box. Forget about everything you know about phone systems. With IP there are no limits!