After on and off reports, A Google executive has confirmed that Google has a phone under development, though she played down it’s importance.
Google has one objective to stuff as many ads in front of your face as they can. Now how does developing a phone advance this objective? Wouldn’t it be easier for them to partner with a mobile phone operating system companies and mobile phone manufacturers? Make sure that every smartphone (except the Microsoft ones..) come with a built in Google ad engine? Just like every Firefox has a built in Google interface?
Seems much more logical than getting into the phone manufacturing business, a fast moving competitive business. Unless of course they partner with one of the biggies like Nokia, Samsung or Motorola. On second thought why would Google want to limit themselves to one phone manufacturer? The operating system level is much more attractive. Google missed out on the PC, but the phone is still an evolving platform with no clear winner, still room for them to muscle themselves in.
Either way, it would be a stupid move in my opinion for Google to stray from their main path - delivering ads. What do you think?
1 response so far ↓
1 Cell_Fella // Mar 17, 2007 at 10:45 pm
I think Google should probably stay away from hardware, particularly in the incredibly competitive mobile phone market. Would you trust a Googlephone over an Apple, or a Nokia?
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