Small businesses depend today on technology more than ever. When Superstorm Sandy hit the East Coast at the end of October 2012, many small businesses discovered to their chagrin how extensive their dependence on technology was! With electricity, Internet and Phone Service down in many areas, businesses ground to a halt. Not only were many offices flooded and without power, communications – the lifeline of most small businesses were down.
In the age of the Global Village, no communications meant an immediate loss of revenue. While companies scrambled to reopen, many businesses were closed for weeks and a few were able to resume business only a few months later!
Newtel Systems, a Lawrence NY based provider of IP phone services for businesses was one of those hard hit by the storm. The building that houses their sales and customers service office, was flooded and closed for weeks. As a phone company, Newtel could not afford even one hour of downtime.
As Aryeh Freund the Newtel CEO relates “Our customers depend on us to run their business so our servers are housed in some of the best and most secure data centers worldwide. We weren’t worried about our actual phone service going down, but we knew our customers would want to talk to us, and we couldn’t afford to close our customer service department, just because our office was flooded”.
To the surprise of their customers Newtel Customer Service was up and running almost immediately. Newtel (like many of their customers) had automatic rerouting of calls setup in anticipation of such an event. As Freund tells it., “We did not miss a beat. The Newtel Phone System automatically detected that our office is down and rerouted calls to alternative phones. Due to the built-in Disaster Recovery feature in the Newtel System calls are not lost and as the business recovers, settings can be reset on the fly.
Disaster Recovery is just one of the features offered for free to Newtel customers. When a disaster or even a simple loss of power hits, Newtel will automatically reroute calls to cellphones, portable IP phones or other land lines. Customers will still hear the same “Auto Attendant” and “Music on Hold” and will not have a clue that they are calling a temporary office.
While some companies spend large sums on special DRP sites which are very rarely used, if at all, Newtel customers have a DRP solution feature in their phone system at no cost!
As Newtel reps like to say “We are Storm Proof, Certified by Hurricane Sandy!”